Background: Seamless IT distribution
Firstbase is an IT asset management platform powered by global logistics and warehousing. Their mission is to make sure IT teams have the right devices for their employees anywhere, at all times, handling everything from hardware procurement to global warehousing and logistics.
VP of Hardware Operations Ahmad Zakaria oversees these systems behind the scenes, so IT teams can focus on their people, not on chasing down laptops and invoices. Shipping thousands of devices per month with 50%+ YoY growth, Firstbase needed an operational system that could scale without adding overhead.
Challenge: Fragmented procurement, logistics, and finance
Firstbase's operations spanned a complex web of disconnected systems. They were managing procurement across 100+ vendors in different currencies across 150+ countries, with suppliers ranging from traditional to modern API tooling. Warehouses and logistics platforms operated in siloes across three regions, making financial reconciliation a time-consuming, manual process.
“We had warehouses that didn't talk to each other and logistics platforms like UPS and FedEx shipping stuff that we had no visibility into. And then finance had to do manual invoicing for all these things separately.”
— Ahmad Zakaria, VP of Hardware Operations at Firstbase
Firstbase needed a platform that could connect these systems, automate repetitive work, and provide a reliable source of truth that could support their rapid growth.
Solution: Adaptive, scalable operations
Firstbase chose DOSS as the connective tissue between their fragmented systems. With an end-to-end procurement module, they can track orders with vendors globally using automation or API workflows instead of manual emails and spreadsheets. From there, DOSS is working to orchestrate Firstbase’s orders into one operational system across 20+ warehouses and global shipping partners.
“We chose DOSS because we wanted an adaptive, scalable solution that could talk to multiple systems in any language that it had to do. It could be emails, APIs or workflows to automate those workloads and give us information at the right time.”
— Ahmad Zakaria, VP of Hardware Operations at Firstbase
Impact: A single source of truth and a partner that feels in‑house
As Firstbase continues to scale, DOSS is building the operational foundation to keep pace. Teams now have better visibility across procurement, logistics, and order flows, reducing manual work and surfacing what matters in real time.
Moving forward, Firstbase plans to expand its integration with DOSS across finance and accounting with Coupa and NetSuite integrations, enabling three-way matching that reconciles purchase orders, invoices, and deliveries, so discrepancies are easier to resolve.
Beyond the technology, what stands out most is DOSS's customer-first approach:
“The DOSS team has been incredibly proactive and responsive. They're there for the customer, they’re available, they help us solve problems, they identify and ideate things for us we don't know yet. They know what to do and just jump in. The team really cares about the customer and our needs, and that in itself is a huge benefit.”
— Ahmad Zakaria, VP of Hardware Operations at Firstbase
