Growing a CPG brand is exciting. More channels, more retailers, more SKUs . But that growth comes with a cost: operational complexity that most systems weren't built to handle. Orders flood in from Shopify, Amazon, Target, and wholesale accounts, each with unique fulfillment requirements, pricing structures, and compliance standards. Without the right order management software, CPG teams end up buried in spreadsheets, disconnected tools, and manual processes that eat into margins and slow everything down.
This guide ranks the six best order management platforms for CPG companies, what makes each one stand out, and which is the best fit depending on your stage and needs.
Why CPG Brands Need Purpose-Built Order Management Software
CPG companies face challenges that generic order management tools aren't designed to solve. Unlike pure ecommerce businesses, CPG brands must simultaneously manage wholesale, retail, DTC , and marketplace channels, each with distinct workflows, pricing tiers, and fulfillment requirements.
The most common pain points include fragmented order data spread across disconnected systems, manual processes that break down at scale, rigid ERP platforms that take 6 to 12 months to implement (and often go over budget), and a widening gap between business complexity and system capabilities. Simple questions like "What's our margin by channel?" or "How many units moved this week across all channels?" shouldn't require hours of manual reconciliation.
The right OMS should consolidate orders across every channel, route them intelligently based on business logic, sync inventory in real time across all locations, and adapt to your workflows as they evolve.
The 6 Best Order Management Software Platforms for CPG Companies
1. DOSS Operations Cloud
Best for: Mid-market and scaling CPG brands ($10M to $200M+) that need operational agility without replacing their GL.
DOSS stands out as a purpose-built operations platform for physical product companies. Rather than offering a standalone OMS, DOSS provides a unified suite of modules ( Order Management , Procurement , and Inventory Management ) that sit on top of what they call an Adaptive Resource Platform .
What makes DOSS different from legacy solutions is its core philosophy: software should adapt to your strategy, not constrain it. Where traditional ERPs force your operations into templated views, DOSS lets you model workflows after how your business actually runs and modify those workflows in minutes, not months.
Key strengths:
- Consolidates sales orders across all channels (DTC, wholesale, retail, marketplace) into a single platform with automated triage and intelligent routing based on fulfillment cost, inventory location, or custom logic.
- Unifies inventory data in real time across 3PLs, co-manufacturers, retail partners, and your own warehouses, with automated reconciliation back to your financial ledger.
- Tracks true landed costs down to the individual component level, giving you real-time contribution margin visibility per SKU and per channel.
- Automates PO creation and scheduling based on demand signals to prevent stockouts and optimize purchasing.
- Wraps around your existing GL (NetSuite, QuickBooks, or others) rather than requiring a rip-and-replace, fixing the broken operational layer without touching your financial reporting.
Implementation speed: Eight Sleep, after tripling revenue and losing visibility in their NetSuite instance, had DOSS map and implement their entire master data model in just six weeks, with real-time margin visibility across the business. Mezcla saves 12+ hours weekly with 2x PO processing speed, Kahawa achieved 30x faster order processing, and Spread the Love saw 12x faster invoicing.
Why it ranks #1: DOSS closes the "complexity gap" that plagues growing CPG brands. Instead of a 12-to-24-month monolithic ERP implementation, DOSS layers capabilities iteratively, starting with unified master data, then operational modules, then workflow automation. You see value in months, and the system evolves alongside your business. For CPG companies that need enterprise-grade capabilities with startup-speed implementation, DOSS is the clear leader.
2. NetSuite
Best for: Enterprise CPG companies ($200M+) that need a full ERP with built-in accounting
NetSuite is one of the most widely adopted ERP platforms for midsize and enterprise CPG companies. It offers comprehensive order management as part of its broader suite, with strong financial reporting capabilities and a large ecosystem of add-ons.
Key strengths:
- Full ERP with native GL, making it an all-in-one option for companies that want accounting and operations in a single system.
- Large partner and customization ecosystem.
- Strong reporting and financial consolidation features.
Limitations: NetSuite's strength (its breadth) is also its weakness for many CPG brands. Implementation is typically expensive and lengthy, often requiring specialized consultants. Customizing operational workflows can take months. For companies that already have a GL and primarily need operational agility, NetSuite can be overkill.
3. Shopify Plus
Best for: DTC-first CPG brands that sell primarily through their own online store
Shopify Plus is excellent for CPG brands whose revenue is driven by direct-to-consumer ecommerce. Its order management capabilities are strong for DTC workflows, and the app ecosystem offers extensive customization for online storefronts.
Key strengths:
- Best-in-class DTC ecommerce experience with native order management.
- Massive app ecosystem for extending functionality.
- Fast setup and intuitive interface.
Limitations: Shopify Plus was not built for complex B2B, wholesale, or retail order management. CPG companies selling across multiple channels often find they need additional systems to manage wholesale and retail, which creates the data fragmentation problem all over again.
4. Cin7
Best for: Smaller CPG brands looking for affordable multichannel inventory and order management
Cin7 offers inventory and order management with a focus on product sellers operating across multiple channels. It integrates with major marketplaces and ecommerce platforms and provides warehouse management features at a competitive price point.
Key strengths:
- Solid multichannel integrations with major marketplaces.
- Built-in warehouse management features.
- Competitive pricing for early-stage brands.
Limitations: Companies experiencing rapid growth often find Cin7's customization options limiting as operational complexity increases. It can struggle to keep up with the demands of CPG brands scaling into retail and wholesale at volume.
5. Fishbowl
Best for: QuickBooks-dependent CPG brands with manufacturing needs
Fishbowl is known for its deep QuickBooks integration and manufacturing-oriented features. It provides solid inventory tracking and order management for brands that rely on QuickBooks as their accounting backbone.
Key strengths:
- Best-in-class QuickBooks integration.
- Strong manufacturing and BOM (bill of materials) management.
- Straightforward inventory tracking.
Limitations: Its interface can feel dated, and it lacks the composable, modular architecture that fast-growing CPG companies increasingly need. Brands that outgrow QuickBooks often outgrow Fishbowl at the same time.
6. Brightpearl (by Sage)
Best for: Multichannel retailers with moderate operational complexity
Brightpearl offers retail operations management with built-in order management, inventory, and financial features. It handles DTC, wholesale, and marketplace orders and is positioned as a mid-market retail operations platform.
Key strengths:
- Unified retail operations across DTC, wholesale, and marketplace.
- Built-in accounting and inventory features.
- Automation rules for order routing and fulfillment.
Limitations: CPG brands with complex supply chains involving co-manufacturers, multiple 3PLs, and deep EDI requirements may find Brightpearl lacks the operational depth they need. It's better suited for retail-oriented businesses than for brands managing complex production and procurement workflows.
How to Choose the Right OMS for Your CPG Brand
The right platform depends on where you are today and where you're headed. DTC-first brands with simple fulfillment may do well with Shopify Plus. Early-stage brands on tight budgets might start with Cin7 or Fishbowl.
But for CPG companies in the critical scaling phase, where channels are multiplying, supply chains are getting more complex, and legacy systems are holding you back, DOSS Operations Cloud is purpose-built for that exact moment. It gives you unified visibility, composable workflows, and real-time margin intelligence without the 12-month implementation timeline or the consultant dependency that comes with traditional ERPs.
The complexity of your business will keep growing. The question is whether your systems can keep up.
