The Doss Braze integration connects your customer engagement platform directly to your order data. As orders are fulfilled in Doss, you can trigger personalized campaigns in Braze, updating customer segments, and syncing engagement data back into your ERP workflows. It's how you turn backend ERP events into revenue-driving customer touchpoints.

Doss pulls customer activity from Braze and enriches it with operational data like purchase history, return behavior, fulfillment delays, and more. These enriched profiles are pushed back to Braze in real-time or on a schedule, allowing you to build smarter segments and orchestrate more targeted lifecycle messaging, all without ETL pipelines or CSV juggling.

Doss brings Braze campaign engagement metrics into the same system as your operational KPIs. That means you can correlate email performance to reorder behavior, product views to returns, or lifecycle flows to retention in one dashboard. You can even export enriched analytics into your BI tool of choice or generate reports directly from Doss.

Yes. You can use Doss to launch Braze campaigns based on any event from order fulfillment to stockouts, returns, or backorder resolution. For example, when an order ships, Doss can add that customer to a Braze post-purchase flow. If inventory on a wishlisted item is back in stock, Doss triggers the product alert via Braze. You define the rules, no dev time needed.

Absolutely. Doss lets you build workflows that respond to lifecycle stages and business logic from your ERP: onboarding, loyalty re-engagement, fulfillment exceptions, subscription renewals, and more. Each workflow pushes signals to Braze using its API or user track endpoints, triggering the right message at the right moment across email or other channels.